Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. They're typically the simplest form of marketing automation to execute when setting up your campaigns -- but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. Here, we'll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business. An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool's capabilities, you can further segment your autoresponder emails based on other contact properties, but at its core, an autoresponder allows you to passively and automatically send pre-written messages. You can choose the number of messages that appear in an autoresponder sequence, and you can choose when they're delivered. For instance, some autoresponder sequences only have one follow-up message, which is sometimes just a “Thank you” message for subscribing to the email list: In other cases, the autoresponder can be quite robust, and deliver a series of on-boarding emails that escalate in persuasion, sometimes culminating in a sales pitch. This is typical in digital industries, where your email list is the primary sales channel to launch your products. For example, Ramit Sethi starts his autoresponder sequence with a friendly and informational email message: Over the course of several emails, the reader will eventually receive a sales pitch (or a few email sales pitches). This allows the reader to warm up to your brand, and your content. By the time you’re offering your product or service, you should've already provided a ton of informational value, like this: Sometimes, an autoresponder can act as the actual lead magnet used to get someone to sign up for your list. A good example of this is gated email courses. CXL, for instance, uses a gated "enterprise conversion optimization" email course to get people to sign up for their list. The deliverable is just a time-based sequence of email lessons -- in other words, an autoresponder.
What is an autoresponder?
Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI.
When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process.
Autoresponders are a way to dip your toes into email automation. They're typically the simplest form of marketing automation to execute when setting up your campaigns -- but, when done well, they can be incredibly powerful for bringing in additional customers and revenue.
Here, we'll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business.
An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool's capabilities, you can further segment your autoresponder emails based on other contact properties, but at its core, an autoresponder allows you to passively and automatically send pre-written messages.
You can choose the number of messages that appear in an autoresponder sequence, and you can choose when they're delivered. For instance, some autoresponder sequences only have one follow-up message, which is sometimes just a “Thank you” message for subscribing to the email list:
In other cases, the autoresponder can be quite robust, and deliver a series of on-boarding emails that escalate in persuasion, sometimes culminating in a sales pitch. This is typical in digital industries, where your email list is the primary sales channel to launch your products.
For example, Ramit Sethi starts his autoresponder sequence with a friendly and informational email message:
Over the course of several emails, the reader will eventually receive a sales pitch (or a few email sales pitches). This allows the reader to warm up to your brand, and your content. By the time you’re offering your product or service, you should've already provided a ton of informational value, like this:
Sometimes, an autoresponder can act as the actual lead magnet used to get someone to sign up for your list. A good example of this is gated email courses.
CXL, for instance, uses a gated "enterprise conversion optimization" email course to get people to sign up for their list. The deliverable is just a time-based sequence of email lessons -- in other words, an autoresponder.
While the execution can be quite different depending on your business, your industry, and your goals, all autoresponders allow you to automate email sequences based on timing and email sign-up form.
Next, let's dive into some of the best solutions on the market.
The Best 10 Autoresponder Software
- Constant Contact
HubSpot offers one of the most powerful autoresponder capabilities on the market. Particularly if you're using other tools in HubSpot's Marketing Hub, such as our form builder and popup forms, you can easily set up auto-response emails upon form submission.
At a high level, there are two ways to send an email response to contacts who submit a form on your page:
- Set up a follow-up email in the form options on your HubSpot page
- Send an automated email through a workflow (Marketing Hub Professional and Enterprise only)
For the former option, it's quite a simple setup. You simply set up a follow-up email to be delivered upon form submission (full instructions here).
However, through HubSpot's workflows you can get quite robust with your targeting and follow-up email assignment. For instance, you can break things down by contact property data you've collected, like company size or which service the subscriber is interested in. This allows you to tailor your follow-up emails to ensure they're more helpful and personalized for the user.
In addition, you can set a sequence of several autoresponder emails, and can also include behaviorally triggered messages -- the options are pretty much endless.
If you're just using HubSpot's form builder, you can still easily integrate with another autoresponder solution in this list to get a simple setup working.
GetResponse is a full-suite marketing platform that offers tools including landing pages, webinars, and forms, but their most powerful tool is likely their email automation functionality.
Like others in this list, GetResponse can trigger emails based on multiple criteria, such as behavioral triggers, contact property triggers, and time-based triggers (i.e. autoresponders).
Their autoresponder feature is actually quite flexible. You can build email follow-up sequences with the following features:
- Unlimited messages per day
- Advanced timing control
- Simple cycle management
- Day-of-the-week selection
- Drag-and-drop message management
- Quick message edits
Sometimes I've found the usability of GetResponse to feel complicated when trying to do advanced automation, but building time-based autoresponders is incredibly simple to accomplish.
It depends on your list size and requisite features, but GetResponse pricing starts around $10 per month (which includes basic autoresponders, and a list size of 1,000).
Moosend is an email marketing and marketing automation platform, ideal for eCommerce businesses, agencies, publishers, and more. The software offers a variety of lead generation tools like subscription forms and landing pages to expand your mailing lists.
Through Moosend’s autoresponder feature, you can create and run a welcome series to greet new subscribers and offer exclusive deals. You can also target cart abandoners with abandoned cart sequences to restore your lost revenue.
Moosend’s advanced features include:
- Powerful segmentation and personalization
- Scalable automation workflows
- Easy-to-use campaign editor
- Weather-based condition filters
- Action triggered messages
This email platform also has powerful reporting and analytics tools, advanced marketing automation tools, and a variety of automation recipes to help you scale your business.
Moosend offers a free plan that includes autoresponder and automation features. Paid plans start at $9 per month for 500 subscribers and gives you access to the landing page builder and more.
Aweber built one of the first well-known autoresponder softwares, and it's still widely used and loved.
Aweber is a bit more expensive to start out ($19 per month for up to 500 subscribers), but the tool gives you all the critical features you need to implement an impressive autoresponder email system. This includes segmenting, analytics, sign-up forms, templates, and even stock photos.
If you want a straightforward solution for a relatively small email list (anything over 25,000 emails gets quite a bit pricier), Aweber is a good solution.
Klaviyo is well-known and loved in the e-commerce world, and they have some of the coolest email automation features, particularly for behaviorally triggered emails.
With Klaviyo, you can trigger an autoresponder email sequence for basically any event you can measure (as long as you have the contact's email address). This opens up all kinds of possibilities, such as abandoned cart emails, thank you emails after a purchase, customer satisfaction surveys after a time window after a purchase, and cross-sell emails given a certain item purchased.
It's important to note, Klaviyo is built for e-commerce, so it's relatively stock built for things such as abandoned cart emails. If you're in e-commerce this is a plus, but in other industries, the feature set can be a bit complicated for what you want to accomplish.
Of course, if you just want to build a simple four-email sequence after an email list sign up, it's easy enough to do.
Klaviyo offers a free tier (up to 250 email addresses). Once you hit that threshold, it starts at $25 per month and goes up quickly from there (for instance, it's around $1000/month for 78,000 contacts).
Mailchimp is one of the world's most popular email marketing tools, and they have a great (albeit simple) autoresponder functionality.
I like two things about Mailchimp:
- It's simple to use.
- It's free to start.
For those two reasons, the barrier to entry is incredibly low. So, for businesses with fewer than one thousand email addresses, it's a good solution.
However, I've found that, as you scale and your automation becomes more complicated, Mailchimp becomes a bit too difficult to manage. It's hard to know which email is going to whom, and when.
Again, you can begin for free, but after that the cost starts at $20 per month.
ConvertKit is an email marketing platform built for creators (i.e. bloggers, podcasters, designers, etc.). It's incredibly useful for marketers who focus on inbound marketing.
ConvertKit platform's is simple and easy to use, although it does include other features to help build your inbound marketing program -- including forms, analytics, and their newer automation feature set.
Pricing starts at $29 per month and that tier goes up to 1,000 email subscribers.
Autopilot is an email marketing, messaging, and automation platform that has billed itself as the easiest marketing automation platform to use. They have a visual editor that is quite clear and easy to understand (even without being a master automation nerd).
Of course, their platform allows for quite sophisticated messaging and targeting, although you can surely create a simple autoresponder based on a time-sequence as well.
Pricing starts at one dollar per month for up to 500 contacts, and then begins at $25 per month for more than 500 contacts. They include a 30-day free trial, as well.
9. Constant Contact
Constant Contact is a simple, easy to use, and popular email marketing tool. It includes basic features, such as templates, list building tools, a drag-and-drop editor, and autoresponder sequences.
It's been a few years since I've used Constant Contact, but it's the platform on which I initially learned email marketing. I enjoyed it somewhat, but found it to be frustrating when trying to edit templates, and also for any advanced email targeting. Although it may have changed, I think Constant Contact is best for relatively simple cases.
Their most basic package starts at $20 per month, which goes up to 500 contacts.
Omnisend is a popular tool in the e-commerce industry, with thousands of 5-star reviews across the Shopify App store, G2Crowd, and Capterra. They have advanced autoresponder features, allowing you to create interesting marketing automation workflows that include several channels: email, SMS, web push notifications, Facebook Messenger, WhatsApp, Viber, and more.
This allows you not only to set up an autoresponders via email, but via any channel your customer has consented to using with your brand.
Omnisend, like Klaviyo, is geared towards e-commerce. However, if you’re not in the e-commerce industry, many of their e-commerce-friendly features might be lost on you. Regardless, Omnisend is a powerful autoresponder platform that’s definitely worth checking out.
They offer a free plan that has basic email functions and is limited to 15,000 emails per month. Their Standard plan starts at $16 per month and includes automation features.
The 8 Best Free Autoresponder Software Tools
Some of the tools listed above have free or incredibly cheap plans, such as Klaviyo and Autopilot ($1 per month). However, if you're looking for a full list of the best free autoresponders that offer incredible value, we'd recommend the following six.
Best Free Email Autoresponders
Ultimately, choosing the best autoresponder is difficult. It's not as straightforward as asking, "How much does this cost?” or “What features does this tool have?”
Instead, it's also about asking, "Which autoresponder software is best for my particular business?"
This question leads you to reflect on what your current tech setup is (which CRM you use, for instance), and how you plan on growing and using marketing automation in the months and years to come.
For what it's worth, HubSpot has an affordable introductory plan and we've structured our email automation plans to help you grow. So you can expect powerful and simple-to-use features at the startup level, and then as you grow, our autoresponders will still support you, even at the enterprise level.
Topics: Marketing Automation
What is the easiest autoresponder to use? ›
MailerLite is one of the simplest autoresponder software tools out there with an easy-to-use email editor and customizable templates. Among others, the software allows you to choose from various email types, including classic campaigns, A/B Testing, surveys, autoresponders, and more.What is a good autoresponder? ›
Answer: Sendinblue, GetResponse, Moosend, Hubspot, Mailchimp, AWeber, and SendPulse are some of the best email autoresponders. They offer you powerful email marketing features, including sending automated emails, building beautiful emails and landing pages, and much more.How much does autoresponder cost? ›
|Autoresponder service provider||Starting Price|
An "auto-responder" is a type of list that simply responds with a pre-defined message when it receives e-mail. This list can be useful for service messages, upgrade availability, or to simply send back a standardized message to a user who has sent e-mail to a "support" address.What is the difference between auto response and auto-reply? ›
In case that the automatic response was sent to a specific sender, and the same sender sends E-mail again, the “Automatic Replies” mechanism will not send again the automatic reply. The Out of Office Assistant sends an automatic reply to notify users who send you messages that you are away from the office.Which email autoresponder is best? ›
- GetResponse – Best Overall Autoresponder. GetResponse pricing.
- Moosend. Moosend pricing.
- Sendinblue. Sendinblue pricing.
- Constant Contact. Constant Contact pricing.
- SendPulse. SendPulse pricing.
- Live chat for websites.
- Facebook integration.
- Chatbot Builder.
- Visual flow.
- Natural Language Processing.
- Chat Bot.
- Custom widgets.
Choose Settings, then scroll down to the bottom and tap Advanced Features. On this menu, find the Messaging Features section near the bottom and tap Auto Reply Configuration to start using it. Enable either Driving Mode or Vacation Mode to automatically respond to every text you receive.Should I use an autoresponder? ›
Better communication: Autoresponder emails are an easy way to keep customers up to date with your news and offers. Stronger customer relationships: Personalized messages make for a better customer experience. This helps build brand trust.Does Gmail have an autoresponder? ›
If you'll be away from your Gmail account, like on a vacation or without access to the Internet, you can set up a vacation responder to automatically notify people that you won't be able to get back to them right away.
Do I need an autoresponder? ›
An Auto Responder service is a must-have in any CRM system because it allows businesses to automate email marketing campaigns. Using an autoresponder service, companies can automatically send emails to their customers and prospects without having to send each email manually.Which is cheaper Mailchimp or constant contact? ›
As you grow your email marketing efforts, Mailchimp remains the less expensive choice. If you have 500 contacts, Mailchimp's most basic paid plan (Mailchimp Essentials) costs $9.99 per month. Compare that to $20 for Constant Contact's cheapest plan (Constant Contact Email).What is the disadvantage of auto reply? ›
Another downside to auto-reply messages is that you don't want to get too comfortable. Just because an instant response was sent out does not mean the dialogue is done. You should still check your company email and social media sites regularly to make sure you do not miss something important.How do I set up autoresponder? ›
- Select File > Automatic Replies. ...
- Select Send automatic replies.
- If you don't want the messages to go out right away, select Only send during this time range.
- Choose the dates and times you'd like to set your automatic reply for.
- Type in a message. ...
- Select OK.
- “Thanks for your email. I'll be out of the office Aug. 8-12. ...
- “I will be away from July 25-29. For urgent matters, you can contact my colleague, Marilyn Morales, at [email and phone number].”
- “Thank you for your email.
Set up an automatic reply
Select File > Automatic Replies. Note: For Outlook 2007 choose Tools > Out of Office Assistant. In the Automatic Replies box, select Send automatic replies. Optionally, set a date range for your automatic replies.
If an email only has a HTML part and no no text part, it's a good indication this is an autogenerated email or newsletter. Pretty much all regular mail clients also set a text part.How do I send an auto-reply every time? ›
- Click FILE > Automatic Replies > Send Automatic Replies.
- Add and format your message.
- Optionally, click Only send during this time range, and then pick start and end dates.
Top free providers include Gmail, Yahoo, Outlook, AOL, Zoho, Mail.Com, and ProtonMail. Email providers that are more secure than the others are ProtonMail, CounterMail, Hushmail, and Tutanota. Some webmail clients that provide paid services include Zoho, Gmail, Hushmail, and ProtonMail.What is the most used email provider? ›
What is the most widely used email service? According to Statista, Gmail is the most popular email client in today's world, with more than 1.5 billion active users globally. If you're going to focus on designing your emails for one email provider, Gmail is a good place to start.
What is the most popular email program called? ›
- eM Client for customization.
- Thunderbird for a free email client.
- Mailbird for people who live in their inbox.
- Windows Mail for simplicity.
- Microsoft Outlook for email with a robust business platform.
- Kiwi for Gmail for Gmail power users.
- The Bat! for security and encryption.
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.Can you create an email form with autoresponder? ›
You can click the pencil icon and edit the name of the Autoresponder email. Email Subject – you can input text here that will be used as the email's subject line. If you want to add a form field value to it, simply click on the Form Fields link found in this section and it will give you the list of form fields.What apps are like Command E? ›
- Google. 853 reviews. 778 alternatives. ...
- fyi. 173 reviews. 120 alternatives. ...
- Findo. 4 reviews. 10 alternatives. ...
- History Search. 69 reviews. 11 alternatives. ...
- Meta Search. 3 reviews. 25 alternatives. ...
- Vaultedge. Leave a review. 15 alternatives. ...
- Cloudo. Leave a review. 19 alternatives. ...
- Shodan. Leave a review. 8 alternatives.
- Sign Up For an Automated Texting Service. Don't be confused by the vast number of automated texting service companies out there. ...
- Upload Your Contacts. Upload your contacts. ...
- Create Segmented Groups. ...
- Set Up Keywords. ...
- Encourage New Users to Subscribe. ...
- Compose Text Templates. ...
- Schedule and Send.
- Open the Messages app and open a conversation. Create a text message, but don't send it yet. ...
- Touch and hold Send. Hold the Send button. ...
- Choose from the suggestions. Tap Pick date and time or you can choose from among several preset times. ...
- Tap Send.
- Choose an automated text messaging service. ...
- Create a free account and set up your SMS phone number. ...
- Organize your text subscriber and contact lists. ...
- Set up a text message autoresponder keyword. ...
- Set up office hours for out-of-office text messages.
Reply vs. Reply All. Use Reply when you only want to send your message to a single person in an email thread -- either the original sender of the email or the last person to reply in the thread. Reply All when you want to respond to every contact on the thread.Do automatic replies respond to spam? ›
If the email message is marked as spam and sent to Junk, an automatic reply isn't generated at all.Is Reply or Reply All better? ›
'Reply' sends your response only to the person that sent you the mail. Therefore, anyone to whom the mail was also sent or Cc'd will not receive your reply. 'Reply To All' sends your response to everyone the mail was sent to or were Cc'd.
What is smart reply in Gmail? ›
The smart reply model generates reply suggestions based on the full context of a conversation, not just a single message. This means the suggestions are more helpful to your users. The on-device model generates replies quickly and doesn't require you to send users' messages to a remote server.How do I automate incoming emails in Gmail? ›
- Open Gmail settings, find “Advanced” tab and switch the “Canned Responses” to “Enable”. ...
- Write a message in the Compose window, find the dropdown menu in the lower right-hand corner of the screen, and click “Canned responses”;
- Choose “New canned response”, name it and save the changes;
A reply isn't necessary but serves as good email etiquette, especially if this person works in the same company or industry as you. Here's an example reply: "I know you're very busy, but I don't think you meant to send this email to me. And I wanted to let you know so you can send it to the correct person."Is MailChimp an autoresponder? ›
Plus, it comes with a robust autoresponder functionality that can make short work of your campaigns. MailChimp autoresponders – or 'automations' – can enable you to set up complex campaigns that will work for you even if you don't have the time to micromanage them.What is the downside of Mailchimp? ›
Mailchimp is the email marketing tool of choice for over a million users worldwide. However, one of the drawbacks of Mailchimp is that it doesn't offer a lot of flexibility in design or templates. While you can customize the templates they give you, there isn't much room for creativity.What are the disadvantages of Mailchimp? ›
Because of the limitations, Mailchimp puts on the number of lists you can create, you'll need to be very organized in how you manage your contacts. The same goes for sending out your emails on the free plan, as there is no scheduling option.What are the cons of Mailchimp free? ›
The free plan has some limits.
Although Mailchimp offers a great free plan, it can be quite limiting for some companies, especially if you have a larger contacts list. There's a monthly send limit of 10,000 and a daily limit of 2,000 emails. In other words, you can't send more than 10,000 emails per month.
When you use reply all, there's a chance you're including people who no longer need to be included in the email chain, wasting their time with each new email. Sometimes someone on the chain has a side thought about the conversation.What happens if you reply to an automated email? ›
So, what if you reply to a noreply email? Responding to a noreply email is a waste of your precious time, as the sender will not receive your response. Instead, your email service provider will send you a message indicating that your email was not sent.What are potential downsides of using instant messaging? ›
- Viruses and other malware.
- Identity theft.
- Data leaks.
- Instant messaging spam.
- Firewall tunnelling.
How do I use auto-reply for free? ›
- Download AUTO MESSAGE send & reply SMS from the Google Play Store.
- Open the app.
- You'll immediately get a popup asking for certain permissions. ...
- Tap the plus button and select “Reply SMS/phone call” from the menu.
- Add a title to your automated reply.
- Type your message.
Auto-replies are triggered by Filters. Autoresponder Campaigns are a series of automatic emails sent to a contact at specified intervals.What is an autoresponder for text messages? ›
Choose Settings, then scroll down to the bottom and tap Advanced Features. On this menu, find the Messaging Features section near the bottom and tap Auto Reply Configuration to start using it. Enable either Driving Mode or Vacation Mode to automatically respond to every text you receive.What is a good away message? ›
Thank you for your email. I am currently out of the office until [return date] for [general reason]. I will be unable to reply to your message until after I return. If you need assistance in the meantime, please contact [name of colleague] at [colleague's contact information].How do I create an automatic response? ›
- Select File > Automatic Replies. ...
- Select Send automatic replies.
- If you don't want the messages to go out right away, select Only send during this time range.
- Choose the dates and times you'd like to set your automatic reply for.
- Type in a message. ...
- Select OK.
Tap the menu button, then Settings, then Auto-reply and compose your message.
One of the most important affiliate marketing secrets is that more quality content makes you appear as an expert on the topic. Once your audience notices the value you bring by addressing their questions, chances are they might come back for more information.Which product sells most for affiliate marketing? ›
- Food Coupons. Food. ...
- Travel and Tourism. Travel. ...
- Subscription Boxes. subscription box. ...
- Office Accessories. Office. ...
- Jewelry. Jewelry. ...
- Computer Accessories. Mouse. ...
- Car Accessories. Car. ...
- Backpacks. backpack.
The best paid traffic sources for affiliate marketing include Google Ads, social media ads, mobile advertising, video ads, and more, which offer different ad formats, reach opportunities, and analytics features.Can my phone send an automated text message? ›
Yes, you can schedule text messages to send on phones with Android 7 and newer. If your phone isn't connected to Wi-Fi or data at the scheduled time, your message will send when reconnected.