THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION


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September 28, 2022. by Tom Stratton. Stone Island was adopted by casuals somewhere in the 80s and, to some, it will always be associated with hooliganism. Yet the roots of the company and its recent adoption by Drake and several other of his US contemporaries give a much wider picture. Innovator Stone Island was created in 1982 by Massimo Osti.


THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION

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THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION

Stone Island - or "Stoney" as it's affectionately known - recently opened an LA flagship, and is in the third year of what's proving to be an extremely popular Supreme collaboration. It doesn't.


Stone Island and Hooligans Between Love and Hate

Stone Island. That same night in the stadium, they saw that some tifosis of Roma were parading around with the woolly patch. The English did not need any more to repatriate the brand after the Reds' victory in Rome. Stone Island: The emblem of a culture As soon as it landed on Saxon soil, the brand spread through the stadiums at breakneck speed.


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For decades, Stone Island has held a unique place in contemporary fashion. Although designed for technical use to cope with bad weather, the brand with the compass rose has become a reference in the world of fashion. Later, it was the hooligan phenomenon that appropriated the brand when English fans discovered it in Italy during European Cup.


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As the '80s bled into the '90s, brands like Burberry, Aquascutum, Prada, Armani, Ralph Lauren, Henri Lloyd, Paul & Shark, the aforementioned Stone Island, and its sister brand CP Company came.


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$370 Grime Sneaker Stone Island $263 They could regularly be seen sporting the sort of clothes that you used to see in football stadiums at the time and Oasis were probably the first ones to.


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In the UK, Stone Island snowballed. Football hooligans developed a cult-like subculture around the brand, and it quickly became a marker of team support amongst terrace casuals, AKA diehard fans.


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Stone Island has finally embraced its hooliganism Will Lennox 17 Nov 2022 Stone Island, the Italian technical brand absorbed into the heart of UK soccer hooliganism, has finally embraced its history, designing a pitch-ready collection of apparel and boots. 1 / 5 Image credit: New Balance


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Founded in 1982 in the northern Italian town of Ravarino, Stone Island is the brainchild of Massimo Osti, a revolutionary fashion designer and garment engineer from Bologna. Named after the nautical novels of Joseph Conrad, it was conceived with a deep philosophy of research, experimentation and function.


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Stone Island Stone Island is an Italian luxury fashion house specialized in men's apparel, outerwear, and accessories headquartered in Ravarino, Emilia-Romagna, Italy. Its core branding includes a Nautical star and compass, both of which is printed or overlayed atop a button-on cloth badge with green, yellow, and black detailing.


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Wearing Stone Island was a flex, a status symbol. One thing led to another, and the brand began taking over football stadiums, part of the football casuals movement. Stoney even got banned at select football grounds in England in the 90s, increasing its appeal among hooligans, who saw the ban as a badge of honor.


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Old-school 1980s Adidas trainers, Stone Island jumpers and Burberry caps are very much in evidence. TO LEARN WHY the evocative images of hooliganism persist in pop culture, it helps to first turn.


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World Football Hooligans to Hip-Hop: How Drake Helped the Stone Island Brand Conquer America Aleks Eror March 28, 2017 Nathen McVittie The standard hip-hop wardrobe hasn't changed much over the.


THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION

1. stone island Without a doubt the best-known clothing brand among football casuals: Stone Island. This is an Italian brand for the higher segment. It was one of the first brands that became popular among football fans in almost every country. With the very recognizable patch with a compass on the left arm.