On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

Viarae Prosecco is a sparkling white wine from Issa Rae, the celebrated creator of "Insecure." Perfect for those candid, unfiltered moments with friends, toasting to the level ups, or.just because.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

In October, Rae launched Viarae, a versatile prosecco inspired by her own journey. In a moody underground bar in the Lower East Side of New York City, she explained to a group of journalists and wine enthusiasts that the crisp bubbly "represents some of my best memories.". "It was first introduced to me in a moment when I didn't know.


Telfar Haul What's in my Bag? Viarae Wines A new Prosecco by Issa

HEALDSBURG, Calif., (October 16, 2023) - Viarae Prosecco introduces an exciting new voice in wine, celebrating good times and great friends no matter the occasion.A partnership between Emmy- and Golden Globe-nominated actress, producer, entrepreneur, and writer Issa Rae and E. & J. Gallo Winery, Viarae Prosecco is a bright, crisp, lively, and refreshingly refined take on the classic Italian.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

The idea for Viarae started years ago, when Rae was first introduced to the Italian sparkling wine by Melina Matsoukas, the director of Insecure known for giving the acclaimed HBO show its lush.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

Viarae Wines. 179 likes · 24 talking about this. For our moments, we stay ready. Introducing a new Prosecco, by Issa Rae.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

Through Viarae Prosecco, Rae hopes to highlight representation for the vibrant community of Black women in the wine industry, a commitment that's reflected through the sparkling wine's gold.


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Proudly identifying as "a casual wine drinker," Rae wants Viarae, priced at $19 a bottle, to be accessible as an everyday indulgence. At 19 bucks a bottle, Viarae aims to quench that everyday thirst. (Courtesy of Viarae) Viarae is also an opportunity to broaden the wine community, she believes. "If people can discover Prosecco through me.


Fashion Bomb Product Issa Rae Celebrated the Launch of her New

On Oct. 16, Rae announced the launch of her new wine, Viarae Prosecco, a partnership with global wine and spirits leader E. & J. Gallo Winery. Through a press release, the writer and producer.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

Viarae Prosecco is a sparkling white wine from Issa Rae, the celebrated creator of "Insecure". Perfect for those candid, unfiltered moments with friends, toasting to the level ups, or. just because. It's an any-occasion kind of vibe. More than just a fresh take on Italian wine, this bright, crisp, and lively blend represents the freedom to.


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E. & J. Gallo's La Marca cooperative, located in Treviso in Northern Italy, grows the grapes and produces the wine. Image Courtesy of Viarae Prosecco. Rae has high hopes that Viarae will attract a broad audience of consumers, namely younger drinkers and people of color. In pursuit of those demographics, the bottle boasts luxe, 70s-influenced.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

Viarae Prosecco is a sparkling white wine from Issa Rae, the celebrated creator of "Insecure". Perfect for those candid, unfiltered moments with friends, toasting to the level-ups, or just because. It's an any-occasion kind of vibe.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

In this episode of the Wine Enthusiast podcast, editor Jacy Topps talks to award-winning writer, actress—and now sparkling wine creator—Issa Rae about why she got into the wine industry. In October of this year, in partnership with E. & J. Gallo Winery, Rae launched Viarae Prosecco made in Italy with 100% Glera grapes.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

Viarae is a Prosecco brand started by actress, producer, and writer Issa Rae and E. & J. Gallo Winery. The pair partnered up to create a brand of sparkling wine designed to celebrate good moments with great friends. Featuring notes of ripe peach and green apple, Viarae Prosecco is light and crisp with a hint of sweetness.


On the Scene Issa Rae’s Viarae Wines Launch Party with Claire Sulmers

Viarae Prosecco from Veneto, Italy - Viarae Prosecco is an expressive, aromatic and refreshingly crisp take on Prosecco. Grown in scenic vineyards under the glowing sun of the Northern Italian sky,.


Issa Rae Launches Viarae Wines! The Perfect Sparkling Wine for Girls Night!

As if further proof was needed to prove how multitalented Issa Rae already is, the Golden Globe winner is tapping into the wine industry with the announcement of her very own Prosecco brand. To make her wine dreams a reality, Rae collaborated with E. & J. Gallo Winery to craft Viarae Prosecco, which is now available in select cities nationwide.In a press release, the alcoholic drink is.


Fashion Bomb Product Issa Rae Celebrated the Launch of her New

By now, you've seen Issa Rae 's brand new Prosecco, Viarae, nearly everywhere—except, probably, where you want to most: on your bar cart. The sparkling white wine has been consistently sold out.